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An award-winning provider of software solutions for cross media marketing automation
July 21, 2014
By: Bridget Klebaur
Director of Performance + Engagement / Chief Performance Officer, Office of the Commissioner, NYC Department of Design and Construction
EFI announced that it has acquired DirectSmile GmbH, an award-winning provider of software solutions for cross media marketing automation. Based in Berlin, DirectSmile invented image personalization in 2001 and makes media personalization and automation software that streamlines sophisticated marketing and production tasks for corporations, agencies and printing companies. DirectSmile’s technologies extend EFI’s offerings and will give customers expanded, fully integrated capabilities with da...
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